2023 Personnel Training Program: Exploring the Chinese Market Open to Applications
At present, China
is not only the “factory of the world”, but also a vast market that all
businesses around the world strive to explore. Numerous businesses across the
world are seeking to bring their products into the Chinese market in hopes of
stimulating the development of the related industries in their countries. The
Innovation Training Base of Global Development Promotion Center plans to
initiate a training program themed on “Exploring the Chinese Market”, aiming to
strengthen the exchange of experience and the sharing of development
opportunities with businesses in countries of the Group of Friends of the
Global Development Initiative. This program is expected to help foster
innovative talent with a solid understanding of China and the ability to tap
into the Chinese market.
I. Supervised
by:
Global Development Promotion Center of China
International Development Cooperation Agency
II.Organized
by:
BRICS
PartNIR Innovation Center (BPIC)
III.Managed
by:
Xiamen
Weitou Business Technology Co., Ltd.
Xiamen
Information Group Co., Ltd.
IV.Details
of Training
(I) Prospective Trainees
1. Commerce
officials or administrators for economic and trade cooperation with China from
various countries
2. Corporate executives from various countries seeking
cooperation with China in investment and trade
3. Administrators at chambers of commerce and sci-tech
parks from various countries
(II) Means of Training
100
trainees will be admitted to a Zoom meeting room, and all other trainees will
be able to attend the training course online via video link.
(III) Language of Training
Training
will be conducted in Chinese with simultaneous English interpretation.
(IV) Training Courses and Schedule
The
training program consists of four modules:
1.The Current State and Future of the Chinese
Market
·the potential,
characteristics and trends of the Chinese consumer market;
·existing and prospective
policies of the Chinese government regarding foreign investment in the consumer
goods market;
·main consumer goods
imported by China, consumer analysis and trends in the imported consumer goods
market;
·suggestions for overseas
companies seeking to enter the Chinese consumer goods market
2.Legal Issues to be Noted Before Entering the
Chinese Market
·practical information
including the market potential and the general business environment in China,
the framework of the past and present China’s Foreign Investment Law, common
concerns and social reactions, and the government’s role;
·important Chinese laws
and regulations, such as the Company Law, Partnership Enterprise Law, Consumer
Rights Protection Law/Product Quality Law, Data Security Law, Personal
Information Protection Law, etc.;
·issues to be noted before
entering the Chinese market, such as site leasing, tax incentives, and
investment introduction policies and registration procedures of certain free
trade zones and industrial parks;
·typical case analysis of
important contract terms
3.Practical Strategies for Exploring the
Chinese Market
·the ecological,
geographic and demographic characteristics of the Chinese market;
·tips on how to find
suitable local partners and determine the appropriate “first stop”, industry
cluster and team-building strategy for pushing into the Chinese market;
·tips on how to strike a
balance between the Chinese culture and international business practices in
developing a successful localization strategy
4.E-commerce and Digital Marketing in China
·the development of
e-commerce in China and the distinct characteristics of B2B, B2C, and C2C
business models,
·the regulatory framework
and policies governing online sales platforms and the marketing strategies for
e-commerce;
·the digital marketing
practices such as live streaming and influencer marketing (with relevant case
studies), the applications of and regulations on mobile payment (with relevant
case studies), and risks associated with mobile payment and preventive
measures;
·new models and trends in
consumer goods sales, etc.
Note:
The course plans are subject to change and will be finalized in the pre-course
announcement.
(V) How to Participate
1.Enter the Zoom meeting room to participate:
Step
1:Please fill out the application form for
the training program either online or through email.
①Online:
Scan the QR code below or click the link: https://cv4opya4tfhyf2nh.mikecrm.com/H9Odui9 to complete the form online.
②Email: Fill out the application form (see Attachment 1) completely,
name it “Application for Exploring the Chinese Market Training Program + Your
Personal Name”, and send it topersonneltraining@bricspic.org.
It’s
highly expected that you could fill in your questions in the application form
so that our experts could be better prepared to answer them.
Step
2:Please sign up your Zoom account with the
email address you provided in the application form. (See Attachment 2 for Zoom
Sign-up Guide)
Step
3:Please enter the Zoom meeting room via
your email address for online class and discussion. Meeting ID will be sent to
your email in advance of course. Please check your inbox carefully.
(1)
Closing Date for Applications: April 14, 2023
(2)
Inquiries: Miss Lin, +86-0592-5888621
2. Click on the live-streaming link to
participate:
Follow the event announcements on the
BPIC’s official website (https://www.bricspic.org/En/Pages/Home/NewsDetail.aspx?rowId=480),
or click on the following link: https://www.yunxianchang.com/pc/serviceCase/697
to watch the live-streaming directly, or scan the QR code bellow to join the
live-streaming.

(VI) How to Establish Contact
1.Please
download the instant messenger WeChat (see Attachment 3) in advance using a
mobile phone number of your home country, complete the registration, and log
in.
2.Please
scan the QR code below to enter a WeChat group for communication purposes.

3.Please
follow the announcements in the WeChat group for training arrangements and
service contact information.
(VII) Training Certificate
Registered
trainees will be awarded a certificate of completion upon the conclusion of the
training course.
Attachment
1:Application
for Exploring Chinese Market Training Program
Attachment
2:YunLive-zoom
registration and login process description
Attachment
3:How to
Use WeChat
V.Introduction to Lecturers
ZHANG
Mengxia
Dr.
ZHANG is a professor and doctoral supervisor at the University of International
Business and Economics. She also serves as a visiting professor and doctoral
supervisor at renowned universities in France and Canada. Dr. ZHANG is the
founder of the China Postdoctoral Mobile Station for Luxury Consumer Behavior
Studies and serves as a postdoctoral supervisor. She is a research fellow at
UIBE Luxury China, deputy director of the Brand Committee of China Marketing
Association, and an expert member of the Brand Committee of China Management
Science Society. Dr. ZHANG is also a research fellow at the CERAG UMR CNRS 5820
of French Academy of Sciences and an expert member of the Brand Committee of
the China City News. Her primary research interests are fashion and luxury
consumer behavior, strategic brand management, etc. Dr. ZHANG has published
over 70 academic papers and monographs, in addition to leading or participating
in more than 10 national and provincial-level research projects.
CHEN
Fengxia
Ms.
CHEN holds degrees from Sichuan University and the School of Law at Saint Louis
University (United States). She was a lecturer at universities and is now a
partner of Beijing Docvit Law Firm. She is licensed to practice law in both
China and the state of New York, USA. She is a CATTI Level-II English
Translator and has been included into the foreign-related legal professional
pool of Beijing Lawyers Association, the "Belt and Road" legal
professional pool of Chaoyang District, and the legal professional pool for
"Two Zones" construction of Chaoyang District Lawyers Association.
Her main areas of practice include corporate governance, legal and compliance,
foreign investment, international trade and intellectual property protection,
as well as dispute resolution. She has published approximately 30 papers.
HUO
Jianming
Mr.
HUO is an International Business Engineer, adjunct professor at Xiamen
University of Technology, deputy president of Foshan Foreign Languages Society,
supervisor of the Foshan Digital Trade Industry Promotion Association, founder
of the "Foreign Trade Home" community, founder of the
"Home-Decor Unicorn" platform, and co-founder of "Cross-border
Steward" (a cross-border e-commerce alliance platform). Boasting extensive
management experience in Fortune 500 companies and state-owned/private
enterprises, he is adept at devising and implementing corporate strategies,
building overseas marketing systems, and developing marketing channels. Mr. HUO
has published numerous academic works, including The Cultural, Educational, and
Commercial Opportunities of the BRICS Countries under the Belt and Road
Initiative.
WANG
Zhen
Mr.
WANG is the tutor of DBA doctoral students and master students at HEC Paris,
France. With deep expertise in capital markets, he served as vice president for
marketing of a world-renowned cross-border e-commerce giant and as a senior
executive of several leading Chinese internet companies, where he has gained
rich experience and connections in both internet and traditional media circles.
He also serves as a member of the expert group for National Disruptive
Technology Innovation Competition, a member of the evaluation expert group for
China International College Students' "Internet+" Innovation and
Entrepreneurship Competition (organized by the Ministry of Science and
Technology), a member of the evaluation expert group for China College
Students' Entrepreneurship Competition, a startup mentor for the Ministry of
Industry and Information Technology, the Ministry of Science and Technology,
and the Ministry of Education, a master's advisor at East China Normal
University, an evaluation expert for the Fujian Financial Investment Review
Center, and an internet economy expert for the Fujian Provincial Development
and Reform Commission.
Note:
The list of lecturers is subject to change without prior notice.
Attachment 1:Application for Exploring Chinese Market Training Program.docx
Attachment 2:YunLive-zoom registration and login process description.docx
Attachment 3:How to Use WeChat.docx